About the ORIGINAL School of Load Brokering! I
About the ORIGINAL School of Load Brokering!
I began to teach others to succeed in brokering in 1987, having completed my textbooks and free freight broker training DVD Kit – The Guide to Understanding Brokering and The Transportation Brokering Operations Manual. I had been brokering since 1981.
My reason for teaching others was born from the frustration I experienced in starting my own trucking company in 1980. In 1979, I began searching for information about trucking and brokering and found there was virtually no information created by truckers for those wanting to get in the transportation business. When shippers began offering my trucking company far more freight than I could haul, I began brokering almost immediately. I did not want to give back loads. There are others who need this information, is my niche.
After brokering for a while, I realized that this is a huge market and truckers were not particularly adept at “playing” in the market place. Most knew trucking well, but had zero skills at buying and selling the service. I suspected that brokering would become a significant business, and look what it has become today. According to the experts, 48% of transportation is bartered daily. The top 100 Motor carriers in 2009, now list themselves with the American Trucking Association (ATA) as “brokers”, including UPS and Fed Ex. 90% of America’s motor carriers have no idea today where their trucks will be a week into the future. This is the broker’s job, help the truckers get home, to play in the market and make the “match”.
16 (Tuesday) 7:00 am - 18 (Thursday) 4:00 pm